Web 2.0 & $$$

Been looking at some of the Web 2.0 that everybody has been talking about -- I've seen some of these ideas in the past. They clearly make for better applications.

These pages were later reauthored to be more like 'traditional' content areas. Why?

Well - ask yourself why an article like this Washington Post article
is spread on two pages. (see at bottom of article) It's simple - two pages means two unique page views - and therefore two sets of ad impressions. As Deep Throat said "Follow the money".

TiVo is making the television advertising groups rethink TV ads. Web 2.0 may make webvertizers rethink web based ads. One of the two measures of web ads are unique page views. If you never navigate away from a page - it's no longer unique.

Web 2.0 will live or die based on if the Doubleclick and the rest adjust their revenue models.